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Media release
5 NOV 2017

Introducing Ernie, the Return and Earn wombat

The awareness campaign for the NSW Government’s Container Deposit Scheme – Return and Earn – has commenced in the lead up to the 1 December scheme commencement.

Ernie the wombat with a recyclable bottle and coins

Ernie, the star of the campaign, is a wombat and a natural forager prevalent across most of the state. He embodies the pristine environment we’re working to protect.

The awareness campaign coincides with the roll out of the first Return and Earn reverse vending machine kiosks currently being installed as part of hundreds of collection points around the state.

Small volume drink containers account for a staggering 44% of the total volume of litter across the state and have a detrimental impact on the local environment and community. To address the issue of drink container litter the ‘Return and Earn’ campaign encourages people to collect and return used eligible containers for a 10c refund.